MK Gallery is committed to protecting your personal information within the guidelines set out by law. We abide by the General Data Protection Regulation (GDPR) and other applicable laws, and best practice guidance, and are registered with the Information Commissioners Office. The principles of how we protect and manage your data are set out below. Should you have any questions or wish to discuss MK Gallery’s approach, please contact MK Gallery’s Head of Development, Hywel Jones (email@example.com or 01908 558 313).
About MK Gallery
MK Gallery is a registered charity and limited company (registered charity number 1059678 and company number 2422890) which provides access to high quality, innovative and thought-provoking art from around the world. MK Gallery’s programme stimulates participation and debate, building relationships between artists and audiences. The charity was established in 1996, with the MK Gallery building opening to the public in 1999. Trading via the MK Gallery shop and on-site catering provision is part of a separate trading company, MK Gallery Trading Ltd (company number 04469234). MK Gallery Trading Ltd is a wholly owned subsidiary of MK Gallery, with all profits invested back into delivering the charitable objectives of MK Gallery. Details about MK Gallery can be found at www.mkgallery.org/about.
The information MK Gallery collects
MK Gallery may collect personal information about you. We do this to support and enhance your experience of engaging with us. The situations when we may collect personal data include:
Consenting to receive information and updates
Enquiring about our activities and services
Engaging with us via social media
Creating a user account
Booking a ticket
Buying a product or service
Becoming a member or patron
Making a donation
Processing Gift Aid
Providing survey responses
We may also gather and retain data about the use of our website and social media accounts to help us improve how we engage with audiences. This data is aggregated or anonymous and does not identify individual visitors to our website.
We review the personal information requested to ensure that we only collect data relevant to the use for which it is being collected. We only collect ‘sensitive personal data’ when there is a clear reason to do so.
How MK Gallery stores and manages personal data
We will securely store and manage your personal data for the uses set out below for the following lengths of time. Digitally held records are stored on a secured network. Where external companies are used to support and deliver IT services, MK Gallery ensures all companies are registered with the Information Commissioners Office and have secure and GDPR compliant processes in place. Where paper records are held, these are stored in areas locked or secured by swipe card access on MK Gallery premises.
Consenting to receive information and updates – Data retention period: For up to three years from the original consent date. After three years, we will ask you to renew your consent. You can withdraw your consent at any time by clicking the unsubscribe button on our e-newsletters, or by logging into your account on our website.
Enquiring about our activities and services – Data retention period: For up to six months from the original enquiry date.
Creating a user account – Data retention period: We will periodically delete inactive accounts every five years.
Booking a ticket – Data retention period: For up to five years from the date of the original booking.
Buying a product or service – Data retention period: For up to six years from the date of the purchase.
Becoming a member or patron – Data retention period: For up to six years from the date of the membership expiring.
Making a donation – Data retention period: For up to six years from the date of the donation, unless specified otherwise in a separate grant agreement document.
Processing Gift Aid – Data retention period: For up to six years from the date of processing a Gift Aid claim. Where relevant, Gift Aid declarations will be renewed every four years.
Providing survey responses – Data retention period: For up to four years from the date of the survey being completed. After this time, all personal data will be removed from the survey results.
Applying to work or volunteer for MK Gallery – Data retention period: For successful applications, please see Working or Volunteering for MK Gallery information below. For unsuccessful applications, we retain personal information for up to one year from the date that the application was made.
For all of the above situations, once the data retention period has expired or consent has not been renewed, all personal data will be deleted or securely destroyed.
Where an interaction with MK Gallery involves use of your credit or debit card, we will manage any transactions securely and in accordance with the Payment Industry Data Security Standard.
What MK Gallery does with the data collected and stored
Your personal data may be used for the following purposes:
To provide you with services, products and information
To process payments and donations
To fulfil sales contracts
For customer service or administrative purposes
To create an account if you register your details with us
For internal record keeping, including management of complaints or feedback
To target communications and messages to you
To invite you to participate in opportunities, surveys and research
To use your IP address to personalise information to you and to analyse website engagement and use
To analyse and improve the services we offer
Where it is required or authorised by law
Your choices regarding your personal data
In using MK Gallery services, you agree that any information you give to MK Gallery is accurate and kept up to date.
You can unsubscribe or amend your consent options at any point using links contained in MK Gallery communications materials or by writing to or emailing Hywel Jones, Head of Development and Communications, MK Gallery, 3 Theatre Walk, Milton Keynes MK9 3PX. Email firstname.lastname@example.org
You have the right to request a copy of the personal information MK Gallery holds about you and to have any inaccuracies amended. We ask that all such requests are made in writing to Hywel Jones, Head of Development and Communications, on the contact details above. A small administrative fee, of a maximum of £30, to cover the costs of this work may be charged.
MK Gallery can also support an individual’s Right to be Forgotten. Should you wish to do this, please contact Hywel Jones on the contact details above to discuss the process and the timescales involved.
Website and cookies
MK Gallery uses Google Analytics to provide the best possible online experience and enable us to understand who is visiting our website. This information is anonymous and does not personally identify the visitor. Users can opt-out of having their information tracked by Google Analytics by disabling cookies using the button at the top of this page. Please note that you will not be able to book tickets, sign up or login to your account when cookies are disabled. You can re-enable cookies at any time.
MK Gallery is committed to the swift identification and removal of inappropriate content linked to our website or social media accounts. Should any individual post, send or upload any material that we consider inappropriate, offensive or in breach of legislation, we may use your personal data to inform relevant third parties. We may also remove accounts of individuals linked to persistent inappropriate content concerns.
Marketing and targeted advertising
In consenting to receive information and updates from MK Gallery, you agree to be contacted for marketing purposes. The consent form enables you to manage how we contact you. You may adjust or opt-out of communications for marketing purposes at any time, either by clicking the unsubscribe button on MK Gallery communications materials, by logging onto your account on the MK Gallery website or by contacting Aimee Holmes, Marketing and Communications Manager on 01908 558302 or email@example.com
MK Gallery uses targeted advertising facilities to ensure information about our programmes and activities reaches people who may have an interest in the subject being advertised. This is done through anonymised data and MK Gallery is not able to identify individuals reached through this process.
In consenting to receive information about how you can support MK Gallery, you agree to be contacted for fundraising purposes. The consent form enables you to manage how we contact you. You may adjust or opt-out of fundraising communications at any time, either by clicking the unsubscribe button on MK Gallery communications materials, by logging onto your account on the MK Gallery website or by contacting Aimee Holmes, Marketing and Communications Manger on 01908 558302 or firstname.lastname@example.org
We will only use personal information provided in applying for work or volunteering at MK Gallery to process your application and to monitor recruitment statistics. Disclosure of information to an external organisation, such as when taking up references, will be done with your knowledge. If you commence employment or volunteering with MK Gallery, your data will be processed in accordance with your MK Gallery employment contract and related policies.
MK Gallery undertakes customer surveys to enable us to improve our work. Data collected in these surveys is regularly monitored to ensure that its collection is compliant with GDPR obligations. Where surveys are undertaken in paper form, the paper survey response is securely stored and in a timely period is transferred to an electronic system. The paper survey is then securely destroyed. Survey responses which have been aggregated and anonymised are supplied to MK Gallery external partners, such as Arts Council England, as part of our funding monitoring processes.
When MK Gallery works in partnership with another organisation to deliver its programme, we may ask for your consent to share personal data with the partner organisation. We will always specify the name of the organisation we are requesting to share data with and it is entirely your choice whether or not you consent to share your personal data. Your decision has no bearing upon your right to purchase tickets or attend an event.
Protecting the privacy of those under 18 years is important to MK Gallery. When we collect data about anyone under 18 years of age, we will make the reasons for collecting the data clear and explain the use that is made of such data using age-appropriate language. Where data is collected for those age 13 or under, we will seek parental/carer consent on behalf of the minor. Rights regarding unsubscribing and the right to be forgotten are extended to all individuals regardless of age.
Please see the separate retailing terms and conditions here.
This policy was last updated on 26/04/2018.